Linking special songs
to cherished moments
We wanted to create an authentic emotional connection between Coca-Cola and it's audience through the power of music.
We did this by finding one simple emotional truth. Every moment has a song.
Teaming up with Universal Music, Spotify and MTV, the integrated campaign let people download playlists from the last 50 years and encouraged them to share songs from special moments with their friends on social media.
The 'Share a Coke and a Song' campaign has since been rolled out in over 70 markets and is still being used around the world today. Read about it here.
Role: Art Director & Copywriter
With: Paul Calway, Ciaran McCarthy, Leslie Ali & Bob Mackintosh
Agency: Host Sydney