Answering popular searches
with unexpected videos
Google Analytics helped us find popular search terms at certain points throughout the calendar year. We then bought exact search terms and shot videos in response to the searches.
We wrote and directed two videos for the campaign, which responded to the searches 'Valentines Day Dance' (the campaign was US focused) and 'Very Cheap Valentines Day Ideas' (the economy was in a deep recession).
Role: Director, Art Director & Copywriter
With: Paul Calway & Mike Byrne