An immersive football
training platform

Built whilst at RGA London, The Nike Academy Training Hub is a collection of over 40 technical and physical drills, which help amateur footballers improve during pre-season ready for the Nike Most Wanted trials. 

Housed on the and the Nike Football app, the training program has been hugely popular with young footballers, racking up tens of millions of views and increasing participation in the Most Wanted trails program by over 300%. 

To check it out in full, grab the Nike Football app on your smartphone.

Role: Art Director & Copywriter
With: Paul Calway, Dan Williams & Owen Roberts
Agency: R/GA London